Why design is essential
In today’s hyper-competitive market, where consumers expect seamless experiences across
digital and physical touch points, design is no longer a luxury—it’s a necessity.
Companies that prioritise design consistently outperform their peers, enjoying increased
revenue and customer loyalty. Yet, many organisations struggle to harness its full
potential.
Offin takes a comprehensive approach to integrating design into every facet of our
clients’ operations. Through our subscription-based model, we ensure our partners adopt
a design-first mindset while fostering a collaborative culture across their teams.
Design practices that deliver value
The story point matrix is a widely adopted tool in agile project management that helps
teams estimate work effort based on complexity, time, and risk. It is particularly
effective for fostering a shared understanding of priorities among cross-functional
teams.
The matrix provides a structure for categorising tasks on a scale ranging from
low-effort, simple activities to high-effort, complex undertakings:
From silos to synergy: Empowering cross-functional teams
Design is not a standalone department at Offin—it’s embedded throughout the
organisation. Our Design Intelligence System places designers alongside engineers,
strategists, and marketers, breaking down traditional silos. This cross-disciplinary
approach accelerates innovation, reduces time-to-market, and ensures every decision is
aligned with customer needs.
Continuous design thinking: From concept to completion
For Offin, design is not a one-time phase but a continuous journey. We emphasise
iteration and adaptability, ensuring design remains central from the initial concept to
post-launch refinement. Our 40 monthly story points enable clients to prioritise tasks
strategically, ensuring resources are allocated to the most impactful initiatives.
Metrics over gut feel: Making data-driven decisions
Offin integrates both qualitative and quantitative research to inform design decisions.
By analysing user feedback, behavioural data, and market trends, we help clients
eliminate guesswork, creating solutions that resonate with their audiences. This
data-driven approach allows Offin to tie design efforts directly to business outcomes,
such as increased ROI and customer satisfaction.
From middle management to leadership: Cultivating a design culture
Offin believes that design excellence starts at the top. We work closely with executives
to embed design into their leadership ethos, ensuring it becomes a CEO-level priority.
By aligning design goals with overarching business objectives, we help organisations
foster a culture where every team member understands the value of great design.
Prototyping for Success: Iterate and Innovate
Rapid prototyping is at the core of Offin’s methodology. By developing and testing
multiple iterations early and often, we mitigate risks and refine ideas efficiently.
This agile approach enables our clients to respond to customer feedback swiftly,
ensuring products and services exceed expectations.
Delivering measurable value
At Offin, we’ve reimagined the way companies access design expertise. Our subscription
model includes 40 monthly story points, allowing clients to assign tasks via Jira and
track their progress transparently. Whether refining a digital interface or designing an
enterprise solution, our clients gain:
- Agility: Real-time task management and prioritisation.
- Transparency: Clear metrics on design progress and
impact.
- Scalability: A flexible system that adapts to evolving
business needs.
Unused story points roll over, ensuring clients always maximise their
investment in design.
Transforming organisations through design
By embedding design practices into our clients’ operations, Offin drives measurable
business value while cultivating a culture of innovation. Our approach aligns design
excellence with strategic goals, fostering long-term partnerships that prioritise
continuous improvement.
